Encourage your family to leave the screen and #LoveSwimming at London Aquatics Centre

The ‘Pool Of Champions’ is encouraging more people to ditch TV and gaming in favour of family swim sessions as part of Swim England’s #LoveSwimming campaign.

The London Aquatics Centre’s weekly pool timetable includes a number of family-friendly swim sessions – designed to make more people more active more often. Our Swim for All and Swim for Families sessions encourage families to enjoy the health, social and recreational benefits of swimming – allowing parents and children to become fitter, whilst enjoying quality time together away from the screen.

Families can also enjoy the safe and fun inflatable sessions, Aqua Splash, Extreme Aqua Splash and Ultimate Aqua Splash which depending on the session offer family fun for those aged 5 and over. These sessions are held on weekends during school term times and during the week as well during all school holidays.

The level of physical inactivity in the UK is well documented. Studies by the British Heart Foundation indicate that around 90% of 2-4 year olds, 80% of 5-15 year olds and 39% of adults fail to meet national recommendations for daily exercise.

Furthermore, in a 2017 OnePoll survey*, almost 9 in 10 people agreed gadgets get in the way of spending quality family time together, with families only spending 36 minutes together on an average weekday.

Emma Lewis, Senior Aquatics Manager at Better, said, “Family activities can often be difficult to co-ordinate, with busy households juggling schedules as well as varying hobbies and interests.

“Swim for All and Swim for Families sessions at the unique London Aquatics Centre are ideal for people of all ages and abilities to break from more sedentary activities such as television and gaming to enjoy the water and have fun in the company of their loved ones.

“Customers may have seen Swim England’s new campaign aimed at encouraging more families into the water. As the UK’s largest provider of public pools, we encourage all families to take advantage of sessions available at their local Better facility to #LoveSwimming.”

For details of family swim sessions at the London Aquatics Centre see here.
 

*2017 OnePoll survey commissioned by Discover Ferries.

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